Fri Apr 18, 2008
Identity Authentication Through Fingerprint Biometric Verification
Identity authentication is a component of identifying identity fraud risk. Advances in technology through fingerprint biometric services have lead to biometric verification becoming a potential tool in identity verification.
What is identity authentication? The authentication process involves validating the identity presented is the actual person. It goes further than typical identity verification and seeks a confirmation that the person presenting the ID accurately is the person being represented by the ID.
Beyond Paper Identification:
The problem with paper identification is it is not tamperproof. Efforts have been made by states to increase security of state-issued ID cards; however, those looking to perpetrate fraud have been able to keep up with the technology changes. How can you keep up with a criminal element dedicated to staying one step ahead of paper identification cards? The answer, you need to change the identity verification process to an identity authentication process.
Examine the below identity verification system. If a system was able to achieve the below, what would the result be for potential identity fraud risk?
- Electronically capturing photo IDs.
- Detecting false or tampered IDs.
- Connecting IDs to fingerprints.
- Verifying identity.
- Automatically verifying age.
- Retaining comprehensive transaction history.
The above demonstrates the need for comprehensive identity authentication systems to help mitigate identity fraud risk. A secondary requirement becomes apparent when you look at the steps required by comprehensive identity authentication systems--the need for speed of validation. As a result the system needs to be both accurate and efficient. How can this be achieved in point of service situations?
Multiple Verifications Mitigate Identity Fraud:
There is a statistical assumption that the more verification checks performed, the better your chances are that you are mitigating identity fraud risk. To perform multiple verifications will require an additional expenditure of time. To keep the process of identity authentication accurate and efficient, what verifications checks need to be performed? In the previously list there was an item called "Connecting IDs to fingerprints," this verification action can help hold the key to identity authentication.
Connecting IDs to Fingerprints, the Role of Fingerprint Biometric Verification:
Advances in fingerprint biometric technology have resulted in the ability to conduct biometric verification. TrueID from ChoicePoint has the ability to capture and link a fingerprint to a single ID record. The result is a mitigation of identity fraud risk and fraud risk resulting from an individual attempting to use multiple identities.
Fingerprint Biometric technology provides identity resolution, or the ability to match one person to one identity. The ability to find identity fraud patterns also prevents individual users from making multiple ID fraud attempts. A final benefit of fingerprint biometrics is that the fingerprint images are stored and available to law enforcement and prosecution of identity fraud suspects.
Uses of Biometric Verification:
The ability for fingerprint biometrics to connect a single fingerprint to a single identity becomes desirable in various business applications. Biometric verification can mitigate identity fraud risk by linking a fingerprint to a single stored identity. This technology becomes desirable in situations where high security is required for identity authentication prior to new business being conducted. Applications such as opening a high-value new account or authenticating an identity through repeat transactions illustrate the need to implement biometric verification.
Source : Click here
[3] comments (337 views) |
[0] Trackbacks
[0] Pingbacks
Sat Mar 29, 2008
Subliminal Software and Subliminal Messaging Programs
Subliminal messages are ideas displayed too fast to consciously see but fast enough to imprint in your unconscious mind. This software can be used to train yourself, get rid of bad habits, or to implant the idea that you need a raise into your boss's mind. Subliminal messages are most of the time put into in another object, visual or audio, designed to bypass the normal limits of perception, or the conscious mind. It functions by impacting the subconscious mind, which through links of communication is in turn able to affect the conscious mind.
We are constantly exposed to subliminal messages daily. Be it in advertisements, on the radio, the internet or the TV, we can find subliminal messages in all of them. A subliminal message can be as simple as a form of communication between two people. Whether you conveyed a message on purpose or unconsciously, you may unknowingly send out a subliminal message.
The question that you may want to ask is then, do subliminal messages and software work, and if so, how effective is it?
The effectiveness of the subliminal software is reliant on how it is made. In other words, the purpose and content of the directive that is being sent. Whilst one singular suggestion or message may not be effective, when placed together with similar messages or repeated messages, it has a better chance of taking effect. the reason for that is because the subconscious will have much more exposure to that particular message, and hence be more likely to act on it than the other messages that it has picked up.
Subliminal software is commonly used in advertising to create a sense of familiarity or preference for new products. According to Dr Johan Karremans, subliminal messages have a much better effect when the messages are relevant to a specific target. This is done through the process of subliminally priming a certain result without the recipient being aware of it. However, if the recipient does not want to purchase the product in the first place, the subliminal message is unlikely to work. It works best when the person intends to purchase a certain product or service, by influencing which brand or store the person chooses.
In subliminal advertising, it is very common to use directives to observe a response from the targeted audience. It can be as simple as a “Buy Today” message! Since our subconscious mind is not capable of logic, it just takes in all information that it is exposed to, without you consciously doing so. It is constantly awake, not needing rest even while your conscious mind is asleep.
Subliminal software can also be found in music, such as in the renown case of a British rock band, Judas Priest. The Judge who went through the case made a claim that the suicide of the two young men would not have taken place unless they really intended it to do so, and that there was no scientific evidence. However, subliminal messages can and will have an impact on human emotions and behavior only if it is done unconsciously. The Coke and popcorn test had also ended with being able to produce scientific or substantial evidence under controlled conditions.
Subliminal software really works, but much of it depends on the intent and the message that is being sent, as well as the receptiveness and the continuous emphasis of the message to the recipient. Further, with the effect of priming, 80% of the subjects in a test were found to show preference for a certain brand. Although subliminal messages may not affect everyone, it does affect the behavior of most.
Source : Click here
[2] comments (238 views) |
[0] Trackbacks
[0] Pingbacks
Wed Mar 19, 2008
Search Engine Optimization, Internet Marketing, PPC
Search engine optimization (SEO) is a modern age internet marketing technique which generates good quality online traffic. It is a process of optimizing websites for higher search engine rankings. The higher ranked websites will appear on top lists in the search engine. This will boost the traffic as well as business prospects.
We at EGB Systems and Solutions Inc. give special attention to Search Engine Optimization technique while designing and re-designing a website. We provide affordable SEO services like website optimization, link exchange, article submission, and search engine ranking service to make your website search engine friendly. Our SEO service makes your website more visible on the internet which helps in capturing more global visitors & prospective clients.
EGB SEO service includes:
1. Top Search Engine Ranking and Placement (Goggle, Yahoo, MSN)
2. Content Writing
3. Link Popularity / Directory Listing
4. Article submission
5. Search Engine Optimization
6. Blogs Designing and Marketing
Our SEO Experts do work on the following factors to influence top search engine positioning and ranking
Keyword research
Keywords play an important role in optimization. These are the words people enter to get in to their required websites. Appropriate keywords help the user to search the website. We at EGB research your keywords and optimize your site based on the most relevant keywords and drive relevant traffic to your website via the major search engines. We also search keyword phrases that most aptly describes your products and services and are actually used for searching.
Our keyword research involves the following key steps:
1. Keyword analysis: We analyze keywords that not only relate to your business but also its popularity in search engines
2. Keyword selection: Our SEO team selects the keywords that rightly represent your business and which can drive traffic to your website
3. Keyword placement: Selected keywords are effectively placed in the content, Meta data, links, etc. so that whenever search engines crawls, keywords are noticed
Relevant Content
Content are decisive so far as Search engine optimization is concerned. Content is believed to be the king of SEO. It is very important to have search engine friendly content to attract visitors to your website.
We at EGB take special care in each step of content writing. To achieve search engine friendly content, we ensure that:
1. The contents are grammatically correct
2. The sentences are short and simple
3. Is interesting to read
4. The tense and voice are consistence throughout the content
5. Contents are unique and not copied from other websites
6. Importance keywords are highlighted
7. Sufficient content on home page and on important web pages for successful search engine optimization
8. Proper anchor name, web page name, file name, image name that matches with the keywords, as it helps websites to get top search engine ranking & positions.
Link popularity
Link Popularity is the process of developing links to your website across similar websites of interest. It is very important when it comes to today’s search engines, as most of the top search engines consider link popularity as an important ranking factor. Link Popularity helps to grow your business network, as links from relevant and important websites makes your site appear more authentic to the search engines.
EGB Systems and Solutions provide different types of links to enhance your search engine popularity and they are:
Internal Links
An internal link allows you to link to another section on the same web page. This enables the user to navigate within the same website to access the information. Internal linking structure, also known as website navigation, is an essential factor for search engine optimization. A well structured internal link is the backbone of any website. It enables website visitors to find out what they are really looking for. Well structured internal links enables the search engines to scroll through the entire content and evaluate the quality of the website. This will considerably increase the ranking of your website
We at EGB provide internal links that builds your link popularity adeptly increasing your site visibility.
Incoming Links
Incoming links or back links are links from other websites. These links must be authentic and reliable as the search engine judges these sites while ranking. The most immediate and obvious benefit of an incoming link is that it brings more traffic. An incoming link from a high ranked site brings hundreds of visitors to your site.
EGB Systems and Solutions provide authentic and reliable incoming links that brings more traffic to your website and increase your business prospects.
Outgoing Links
Outgoing links are the number of website links where you have placed your link. These links gives additional information to the user. Links should be relevant to the content provided, as non-relevant contents affect ranking directly. Outgoing links ensures popularity of your website.
We at EGB place outgoing links to the websites which are relevant and similar to your website.
EGB Link building services
Our link building service includes:
1. Processing, creating, and managing links
2. Ensure that the search engine finds your link partners
3. Send a link report every week to keep you updated about the progress
4. Check frequently to see if your links are still on your partners' websites or not
Source : Click here
[1] comments (225 views) |
[0] Trackbacks
[0] Pingbacks
Sap Business One Executive Demo & Presentation Via Web Sessions and Onsite
SAP B1 demos and presentations face-to-face and via remote web meetings, provided by Alba Spectrum SAP BO sales team.
If you are in the ERP selection process and if your company is small or medium size business, please check out SAP Business One. This MRP application is member of SAP ERP suite and as such carries SAP leading brand, and no doubt it will add the value to your business. Let’s review some SB1 features:
1. Modern and intuitive interface. As this ERP was programmed relatively recently, comparing to other brands on the accounting applications market, you will be surprised by the interface intuitive self evidence
2. Simple and very broad functionality. You should expect most of simple typical business ERP routines in it: production (manufacturing or sometimes referred as assembly), projects, CRM, eCommerce, Service management. At the same time the functionality in each mentioned module is light and doesn’t require advanced training. If you had previous experience in using other ERP, you should easily recognize SB1 logic
3. Customization and Integration. SB1 goes beyond the small business applications restrictions, where you typically can not do serious modifications. In SB1 you have SDK, work bench (integration via Excel templates), plus you can have full control in querying SAP B1 SQL database, if that is what you are looking for.
Source : Click here
[0] comments (341 views) |
[0] Trackbacks
[0] Pingbacks
Wed Mar 05, 2008
How to Create an Effective Newsletter
The typical form of newsletter is a one-way communication where you provide information to customers, such as product updates and announcements. Creating a successful newsletter can be extremely rewarding. Subscribers and customers respond with glowing feedback, online sales jump and your customer relationships and brand loyalty deepens. Here are some useful tips that might help in creating a successful newsletter.
Define Success
Ask yourself "What is the purpose of your newsletter?" A newsletter is a substantial investment of company resources in terms of time and energy, and you need to define in as tangible terms as possible the purpose of your Newsletter.
Voice and Personality
Establish a voice or editorial personality--whether newsy, serious, gossipy or funny--that is synergistic with the image you want to portray and connects with your audience. Remember that e-mail newsletters aren't e-mail promotions designed to stimulate immediate action. Sales and promotional copy don't suit e-newsletters. Nor does the traditional tone of broadcast corporate communications. Think of your newsletter as a one-on-one conversation. Just imagine sitting in a coffee shop talking informally with a customer. That's the starting point for your approach--a more personable and appropriate "human" voice will come naturally. Drop the jargon, drop the sales pitch, be as honest as you can, and talk like a human being. You can have as much or as little personality as is appropriate. Consider adding a brief editorial, a comment or two, an editor's note, a couple of lines of commentary, a touch of opinion; adding a little human element here and there. Sign editorials, give authors a byline, or list some names down in the administrative section of each issue to which your readers can relate to.
"From" Line
Whether it's a person's name, name of the newsletter or company name, determine what will resonate best with your readers and stay with it.
"Subject" Line
"Vol. 1, Issue #8" or "Company News" are not enticing subject lines. They are certainly consistent and simple, but they don't tell your readers anything that will motivate them to open your e-mail. Your subject line is your calling card--entice your readers with the most interesting or intriguing information in your Newsletter. Use attractive headlines as a means to summarize a section of content.
Style/Format
Establish a format and layout of your Newsletter that is clean and simple, with elements of the Newsletter (table of contents, "Tips", subscription information, etc. located in the same spot each issue).
Content and Relevancy
Figure out what your readers want and give it to them. Seek continuous improvement by obtaining reader feedback and monitoring click-through rates to determine what types of articles are most popular. Another dilemma that we all confront is too much information and too little time. The newsletter's job is to keep readers on top of trends and the latest developments in the industry. Aim for articles and feature stories to meet one of the following criteria by including either: major industry occurrences, forward thinking industry ideas, education on issues or new techniques, or business opportunities.
Whether your customers work out of a corporate or home office, or employees need answers to questions and tips for improving business activities, e-newsletters provide you with an opportunity to point out work inefficiencies, and share relevant best practice. When you create a newsletter, try changing your focus from selling products and services to solving your customers' problems. Think about what they need and give options they don't know exist.
The greatest thing about the electonic medium is that you can quickly add new hyperlinks and include updates on old material should new information surface without incurring another round of cost for a new issue (that happens in the real world).
Don't Wait Till the Last Minute
Begin compiling newsletter information in advance. Ask fellow marketers to contribute articles. One great source of information is none other than your inbox where you can quickly search for worthy nuggets from the past week and relay the same essence in your own words.
Quality Sources
Where can you get quality content for your newsletter?
1. Article directories like ezinearticles.com or findarticles.com. Also get articles from yahoogroups. The downside to this is that you need to include the author's signature or resource box.
2. Forums. One of the most dynamic and updated places on the Internet is where people write off the cuff and in real-time. Thread after thread, reply after reply of the latest information comes off the minds of forum participants. Combine interesting topics and reword them into an original article.
3. Again, your own inbox right under your nose. Whatever other marketers are writing or selling about, use them to your own advantage and recreate them as your own.
4. Your own insights are really your best resources. When you have passion, you will never stop talking about what you know. Be consistent at no. 4 and soon enough you will find a way to mold yourself into an expert. Continue to expand your knowledge database and add value to it.
Graphics
Use graphics that print well on your printer. Using a good mix of photographs and art work makes for interesting copy. Too many graphics can leave the newsletter looking cluttered.
Frequency
Determine how frequently your readers want to hear from you/receive your newsletter--and what you can commit to. As a rule, a weekly newsletter is ideal. However, don't launch a weekly newsletter if you are not absolutely certain that you can distribute a quality Newsletter every week. A fortnightly newsletter is a good option too.
Length
A newsletter should be a quick read. Readers expect to finish reading it in 4 to 5 minutes. Short articles increase the probability that your reader will find something of interest to them.
Timing
Test and pick a day and time that works best...and stick to it. Readers should almost be able to set their watches by the receipt time of your Newsletter.
Penetration
You have the option of formatting your e-mail by including colorized text and a variety of fonts, but not all e-mail software supports HTML mail. Consider writing your newsletter in plain text or offer two mailing lists--one for plain text mailings and the other for HTML e-mail.
Make it Viral
Provide information readers can act on or that stimulates reaction--forwarding it to friends and peers, stimulating purchases or requests for additional information. Make it easy for readers to forward articles and information to peers and friends. Provide a "Tell a Friend" link that enables readers to forward the Newsletter with a personalized note.
Search
Make it easy to find articles of interest and back issues. Provide a table of contents and links to articles within the newsletter and to resources and past articles on your site.
Printability
If you want to give readers an option to print, consider providing "printer-friendly formats" on your website. Make sure your newsletter is physically readable. Avoid anything less than 12 point fonts for the article text. Fancy fonts may look good but can be hard to read when printed. Heading and text fonts should be consistent throughout the newsletter.
If you lack experience in print media, seek out assistance if you know someone in the field. If not, don't worry--the abovementioned basic principles apply. Plan to research your material thoroughly and avoid factual or editing errors, as they will make you seem less credible.
Personalize
At the very least, address the reader by name. The most successful newsletters have a human being associated with them...and a personality. If possible, your Newsletter should be "written by a person" at your company...not the company.
Language
Not everyone has the range and depth of vocabulary as teachers and linguists do. Use words that are easy to understand, and if you do use technical terms, provide a definition that people can relate to. There is nothing more frustrating then a definition that makes less sense than the word itself. Just write in layman terms and keep it short, simple and straightforward.
Spelling and Grammar Check
Sending out copy with numerous errors creates a negative image to your readers. Aside from using a spell checker, have an outsider edit your final copy for readability, grammar and content.
Test and Track
Test the Newsletter on few e-mail addresses to check for errors and other issues before sending to the entire distribution list. Keep track of results and reactions to your newsletter to come to an understanding for further tweaks and corrections.
Lastly, to summarise the key fundamental features of an e-newsletter, make sure you include:
* Table of Contents
* Hyperlinks for customers who want more information for a featured topic
* Exciting secrets or tips related to your product or service
* Contact information
E-newsletters can take up a good amount of time if not managed correctly. The use of a list server (a piece of software that runs on your Internet provider's computer or on your own web server) is a good option. It will automatically manage a list of e-mail addresses. Once you send your newsletter to the list server, it distributes the letter to the stored addresses. For more information on list servers, contact your Internet service provider. If you opt to use another method, make sure you have a plan for handling incoming and outgoing mail when your customer base increases.
In conclusion, your newsletter can serve as an extension of your business that will reach out to your customers. It will allow you to maintain regular contact with them and serve as an effective and rewarding addition to your marketing arsenal. These tips should help you put it all together and help you create an exceptional newsletter.
Source : Click here
[5] comments (418 views) |
[0] Trackbacks
[0] Pingbacks
|
|
