Consumer Engagement As A Better Prospect For Social Arena

With the advent of social web leading to the entire fundamental shift in the way business engage themselves with their customers, there has been a huge transformations that has taken place. Instead of focusing on typical “touch points” while conducting the sales and marketing process, they are more into using social technologies that include frequent online interactions via various social channels.

According to the reports, companies who are more engaged with their consumers using social media, have big pool of loyal consumers in their hold. And to get this business boost, officials need to expand their concept of “consumer services”. It is not all about an isolated section of business model but is a larger consumer engagement strategy. The reason that holds this concept into place are the responsibilities that traditionally fall into the marketing and product teams. All of these aspects now adhere to the realm of customer service. Although the concept of social marketing has been around for a while, companies need to better focus on enhanced customer engagement.

Consumer engagement exists in full spectrum of experiences – Consumer engagement is no longer taken as a series of one-off experiences, but in reality it is an ongoing phrase. Companies are required to be efficient listeners in the digital age, and need to acquire some exceptional skill sets to provide best practices. There should be optimum interaction that creates positive experiences and offers direct benefits for your customers. The peer to peer relations are the core to the social web.

Should be result driven – While having a session with the client, the overall criteria must be goal oriented and focused enough to produce desired results. When you engage consumers, analyse whether this is an improving product hence nurturing loyalty and increasing sales. Maintaining the ongoing and genuine relationship with the consumers will make major impact on both the traditional and enhanced arena.

Not restricted environment – Earlier officials used to make phone calls, emails, and all the interactions were closed off settings. But for now the overall spectrum has been living in an “always on” environment ruled by the mobile experiences. Healthy interaction with the consumers will lead to gain goodwill and renowned position in the market.

Control must be entirely palmed by the companies but a significant consideration must be offered to the consumer requirement, behaviour and Feedback.

Tags: ,

  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • Twitter
  • RSS

Native Application Results In Elevating Tablet Optimized Websites

Native Tablet applications are usually taken as more engaging than the browser based web applications. There are certain characteristics of native experience that presents it differently from other browser based web applications. While considering responsive design approach to optimize web experiences for tablets, most of the developers are keen to design a more “app-like” mobile web experience.

There exist a significant gap between browser based web experience which can be optimized for the improved tablet use. This not only helps to put forward reveal existing desktop web experience in a more intuitive way but also give a vital approach with a responsive web design. Organizations have often strived hard to optimize the tablet experience in accordance to the desktop experience, particularly assigning the additional cost of optimising web experience.
There are certain vital aesthetics of native tablet app design that can be used as an acceleration to improve the web experience.

Simplified navigation paths – To keep navigation easy to find when required, without diverging from rest of the experience, tablet applications basically employ simplistic navigation techniques taking use of the extra screen real estate area.

Focus on design principle – One of the feature that a tablet application holds is the focus at each screen taking cognizance of core user task. To make the experience more flawless, distractions are removed that may take away from the core element.

Persistent actions – Tablet applications generally make use of toolbars that are placed along with points of action at an easy reach. Adding to this, there are various actions related to particular piece of content that are placed in the close proximity to that item in the manner which indicates how it can be manipulated.

Use of transitions and animations – Attenuate animations and transitions can help offer tablet experiences which feels much prompt and engaging as well as helping provide ample feedback at the times while user completes an action.

Tags: ,

  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • Twitter
  • RSS

Samsung Is Now Set To Create Future At Tizen, Not Android

Samsung has enjoyed significant success in the Android playing field and the tech giant is planning to broaden its futuristic horizons. Though reports have suggested are revealing that Samsung is working on a Tizen device, it has now came into consideration that currently there are not just one but two handsets in the making, one is the mid range and the second one is high end device. The phones will expectedly be out in August and September.

According to news, Samsung is looking to launch its two handsets to run on the Tizen 2.1 Magnolia operating system. However, top of the line handset constitutes the Smartphone codename GT-18805, the device codename GT- 18800 Melius is a mid range one. Samsung’s officials stated that Smartphones and tablets running on Microsoft’s Windows operating system are not holding good selling statements and the market preference is for Android.

This is the possible reason company is not emphasizing much on Android and Google now, at the same time talking down anything with reference of windows. According to the reports leaked about Samsung’s Redwood on the file sent to developers on the Tizen site, one handset which is high end will come with 4G LTE connectivity, while Melius will house 3G radio.

After moving successful with Android, the technology world is expecting Samsung to build its Tizen devices as amazing and appealing as its previous offerings. No matter what, Tizen is an operating system at its early stages of development but has already delivered most elevated apps. Enhanced hardware when combined with an easy to use and efficient software may just be able to make Tizen and Samsung a noticeable combination.

Though there is no official word out regarding these two handsets releasing event, but the devices will be the equipped with best specifications.

Tags:

  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • Twitter
  • RSS

Samsung To Put Futuristic Breakthrough 5G Technology Into Action

Samsung electronics broad casted its news regarding its future plans regarding test of super fast fifth generation wireless technology that would eventually allow user to download the entire chunk of data in just one second. Samsung is expected to put this service in to action by 2020. Samsung has put a notion into action over the claim that it had intentions of transmitting data in the wave band of millimeter to a distance of two kilometers.
South Indian Korean giant revealed the test would authenticated data transmission of more than one gigabyte. Subsequent information from Samsung shed some light on the whole matter for the subscribers. Samsung used the frequency of 28 GHZ, this frequency is relatively close to the lower band and top radio frequency band known as extremely high frequency which rises from 30 to 300 GHZ. The most confounding fact about Samsung’s claim is thSamsung electronics broad casted its news regarding its future plans regarding test of super fast fifth generation wireless technology that would eventually allow user to download the entire chunk of data in just one second. Samsung is expected to put this service in to action by 2020. Samsung has put a notion into action over the claim that it had intentions of transmitting data in the wave band of millimeter to a distance of two kilometers.
South Indian Korean giant revealed the test would authenticated data transmission of more than one gigabyte. Subsequent information from Samsung shed some light on the whole matter for the subscribers. Samsung used the frequency of 28 GHZ, this frequency is relatively close to the lower band and top radio frequency band known as extremely high frequency which rises from 30 to 300 GHZ. The most confounding fact about Samsung’s claim is that 5G will offer transmission speed of tens of Gbps.
Considering the investment perspective, this astonishing development highlights the long term risks for Apple. While Samsung is busy getting along with the breakthrough technology that may some day become mainstream, it is interesting to note exactly what has stated to the technology market and what are the very basic technology breakthroughs Apple has announced lately.
Certainly, Apple will be able to license a 5G technology that arrives to fruition in the commercial space. Samsung is not only the global pioneer working for 5G, but it is essential to consider that Samsung has already successfully countered Apple in the global patent war along with some patents over transmission technologies.
Concluding further if Samsung holds in terms of essential patents on latest data transmission technologies that may someday put it at the core of 5G, there are speculations that it would tighten the strain, making it even more troubling for Apple.
at 5G will offer transmission speed of tens of Gbps.
Considering the investment perspective, this astonishing development highlights the long term risks for Apple. While Samsung is busy getting along with the breakthrough technology that may some day become mainstream, it is interesting to note exactly what has stated to the technology market and what are the very basic technology breakthroughs Apple has announced lately.
Certainly, Apple will be able to license a 5G technology that arrives to fruition in the commercial space. Samsung is not only the global pioneer working for 5G, but it is essential to consider that Samsung has already successfully countered Apple in the global patent war along with some patents over transmission technologies.
Concluding further if Samsung holds in terms of essential patents on latest data transmission technologies that may someday put it at the core of 5G, there are speculations that it would tighten the strain, making it even more troubling for Apple.

Tags: ,

  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • Twitter
  • RSS

The Never Ending Race Of Smartphone Dominance

There has been a tug of war brewing in the mobile platform market as the two most popular  mobile OS have been going against each other to have the bulk of the market share. In the past, Android vs. iOS altercations have been the hot topic in the technosphere which although have led to many innovative services but also has strained the limits of human tolerance for passive aggressive retorts.

The power users and developers of two rival mobile platforms have been going at each other to prove why their favorite build is superior to the other. Since the inception of the two OS, the ongoing comparisons between these operating systems have been in the limelight because of the emerging growth of the Android market and the likely iOS expectations. There have been many voices that have stated that Apple is the only platform holding preferential consumer centric as well as enterprise centric crowd in the market, but the argument remains unconcluded.

Besides from the chicness of gadgets, better usage, overall performance, and other characteristics, let’s try to dig deeper with the comparisons. Both the platform provide their respective software development kit but with differencing features. Android SDK is the blend of numerous tools that allows developers to develop and deploy their innovative ideas into highly impeccable applications. The iOS SDK is a governed system that is focused on consistency, while android has gone through a lot of enhancements.

One of the biggest accounts of developing apps for Apple is the ease of Xcode. By simply installing MacBook, developers can create apps very easily. On the other hand android is not that simple. According to reports, in U.S, all Android phones outpaced the iPhone by hefty margin of 52 percent to 43.5 percent. Novice users are likely to resort to which is easier and more proficient in terms of apps development, unless embracing the challenge is their option.

One major difference of developing and deploying apps for Apple is the interface construction. Fir iOS, Apple confirms there are more than 300000 iPad optimized applications. For Android, Google haven’t mentioned any number but it will be safe to add that it remains piddling compared to Apple’s figures. Considering the apps performance, average iOS app, with a score of 68.5 percent is superior to the average Android app, with 63.3.

Considering both the platforms in terms of apps downloads, Apple users are spending much more on apps even if they are downloading fewer of them overall. Concluding all, Android has been successful in capturing the market share, but iOS still reigns supreme as far as revenue generation is concerned.

Tags:

  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • Twitter
  • RSS

Handout to Attune Social Media on Website

Having social integration on to a website has become an important aspect for business to engage with visitor’s traffic and enhance the experience. It is an era of interactions with emphasis more on the overall look and feel of the website. Sharing web site content is the option, developers can offer to users or can even follow brand button to hold your company on social media is the common way to integrate social media on website.

Together social media apps development and social media web development are factors influencing growth and attracting crowd to website. there is a need for quick vision to guide your business website along with social media platforms. all of these are stepping together to maximize the online acknowledgement and enhance the overall attributes of web portal.

The developers follow social web development to keep their customers or clients apprised of all recent activities and are prominently managing outlets on daily and weekly basis, it may be advisable to showcase your Facebook posts and Twitter feedbacks directly on your website.

Your online efforts will merely cripple while linking out or displaying inactive social media channel. It is beneficial to maintain your presence in updates and changes taking place in market. Business may vary significantly and there exist changes that make use of social media, all have lined up with logical method of incorporating social media into their sites.

Social media software development is the foremost tool that could be used to integrate social media to the website. In line to the open graph is the latest Facebook API that runs on your website and integrates seamlessly with Facebook.

Attention must be paid to the way in which individuals are using social media buttons by scrolling into Google Analytics. Matter of consideration is how many people are clicking on your outbound social media links? In order to resolve this issue, the easiest way is to explore this by setting up Event Tracking by Google Analytics.

Tags: ,

  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • Twitter
  • RSS

Samsung dominates Smartphone market leaving Apple next

It won’t be overstated to say 2012 was Samsung’s year. Samsung dominated the Smartphone race in Q4 2012. There is list of competitors in Smartphone market and technologies have strived hard to bring up with most enhanced and user friendly features. Market is endorsed with power users who tend to seek best technology embedded with best features. Keeping power users in mind, big brands have tried to palm them exceptionally best Smartphone continuing the race to hold top.

According to IDC report, in terms of revenue which is around 38.8% and in volume holding 33%, Samsung is at top leaving Apple next. According to the surprising report, Chinese brand Huawei has managed grabbing third position slipping Sony down and the finish handset maker Nokia is nowhere in countable list.

Research ventures stated that Google’s Android’s market share are taken back by iPad and iPhone. Apple iPhone5 helps restoring its top market place. Apple is U.S’s popular brand and Android operating system appears to be Europe favorite. Considering numbers, Samsung moved 64.5 units in Q4 where as apple shipped to 43.5 million units in last quarter.

Samsung is the largest distributor of Android based Smartphone. According to research, Samsung is the most adorable Smartphone producer in France, Germany, Britain, Italy and Spain by holding 44.4 % market share.

Till the end of 2012, Android and iOS are the two segments dominating the Smartphone market. But in 2013, there is expected scope of third platform to take rise.

Tags: ,

  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • Twitter
  • RSS

Cloud Based Development is The Future of Application Development.

Organizations have often faced lot of hassles while developing and testing web applications. It has been seen time and again that traditional roadblocks like cost, lack of process, scalability and methodology often hinder the successful deployment of an application. Often done at a project level, these actions remain underutilized and under-resourced. There is a huge demand for substantial infrastructure and flexible management of resources to undertake a large scale project.

There are various variables that account for unpredictable operations, gradual building of capacity and optimal utilization. Although it is a crucial IT function and many administrators understand the inability to provide the scale and flexibility for development and testing teams, it often delays the application development life cycle and hampers the delivery of an application.

In order to overcome all these hurdles, a cloud based developmental model can be undertaken to match the highly dynamic and resource intensive needs of the application development and testing. The pace of technology is moving at a rapid pace and developmental teams need to be flexible and agile in order to incorporate new ideas and functions in deploying an application.

Cloud-based development offers immediate deployment of application without upfront infrastructure cost which can be up-scaled or downsized as per requirement. Mobile application development can be taken to a whole new level while incorporating with cloud computing. It changes the whole scenario and the way an application is developed, tested and deployed.

One of the biggest advantages of undertaking cloud-based resources is that it enhances the competitive edge over the competition of maintaining their own data center without any additional cost input. It also provides testing teams with a self service model from a pool of shared but secure infrastructure resources. By making configurable templates, they can run them in parallel with the development team and customize it as per a particular project.

It is an hybrid solution which gives enhanced ID and access control to safeguard data. By automating approval work-flows and encapsulating infrastructure management it reduces the cost as well as time taken to develop an application.

However for any enterprise or business to undertake cloud computing development, there are some consideration that ought to be kept in mind. Control and Security, Overall performance, Real time monitoring of development, Operational management should be foreseen in order to ensure that there are no hindrances. In this competitive environment, success only embraces those who are able to incorporate new technology to have an edge over the others.

Tags: , ,

  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • Twitter
  • RSS

Distinction between mobile and desktop computing becoming irrelevant with Cloud.

Mobile computing has taken its stance in the main stream as more and more people are taking cognizance of the fact that mobility is the way for the future. Reports have also adjudicated the fact that desktop computing is on a decline as smart phones and held devices gain momentum. Keeping this in mind, major service providers have started to work on a different strategy and they are giving emphasis on a universal platform, so as to eliminate the difference between mobile computing and desktop computing.

There have been reports that PC manufacturers are teaming up with Google to bring out notebook computers running on Android OS. With recently launched Chrome OS notebook, there is a lot of weightage that has been given to the android platform to work wonders in the desktop environment as well as most of the Google services work in the cloud. There is no denying the fact that Cloud computing is playing a vital role in enterprises as more and more people are looking for Software as a service so as to reduce the cost of ownership and burden on the resources.

Microsoft also seems to be following suit, after recognizing the developments in the mobility sector with a whole new OS “Windows Blue”, which would merge regular Windows with the Windows Phone operating system.

The bridge between mobile and non-mobile computing (Desktop) is closing and largely becoming psychological. Smartphones are leveraging on the power of cloud to become more productive and do most of the task of robust desktop computing and adding mobility to it. The future belongs to a universal platform that cane scale to different screens. In order to remain significant the future, Desktop vendors need to capitalize on the popularity of cloud and mobility to diminish the gap between them. A universal work-space that presents only the features that are appropriate to the device is the need of the hour.

Overall, the flexibility presented by mobile OS by transforming its relevant features irrespective of the fact how they use it, have given it the edge over legacy processes. The biggest reason behind the success of mobile computing is the fact that most of the services that user access on these devices are not actually on the devices. They are more or less running on the cloud, making the devices interchangeable without worrying about the hassle of managing all the data.

Although this sector is new and evolving over time, there is a strong vibe in its favor that has given it the edge in the market. As time goes on, the highest aspiration of most devices, be it smartphone, notebook, tablet or desktop computers would be cloud based, encompassing more on performance and diverse availability of data across all devices. This is an era where mobile computing is defined by Cloud and desktop manufactures have to take cognizance of this fact to remain in the game.

As most of the data is going in the cloud, there is a phasing out of distinction between mobile and desktop computing. The most relevant aspect for everyone is data sharing and availability. Enterprises want their business software to be be available on different devices as they jump the cloud bandwagon. The only thing acting as a boulder in that path s the non availability of a universal platform that can work equally among mobile as well as desktop devices. By putting everything in the cloud, the devices become irrelevant among themselves, which is why the need for a universal platform, irrespective of the screen becomes highly vital.

Tags:

  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • Twitter
  • RSS

Challenges for SharePoint 2013.

Points of consideration for SharePoint 2013

The latest 2013 version of SharePoint is collaborated server resolving Microsoft’s all-purpose enterprise issues. It encapsulates many enhanced features, including redesigned user interface, SkyDrive Pro for increased storage and documents synchronization, improved task management, renovated search engine and creative e- discovery features.

As a content management and enterprise collaboration tool, SharePoint has reached to matured status. Enterprises primarily use SharePoint to build public sites, intranets, blogs and wikis even for searching and arranging documents, storing documents. It is generating around 2 billion annual revenue and Microsoft is pushing hard this latest version.

With more feasible alternatives to SharePoint dynamically coming to market, there exist certain challenges those need to be resolved by Microsoft.

SharePoint mobile challenges: Mobility is the need of the hour and workplace is totally entrenched by Smartphones and Tablets. Getting mobile access to enterprise application has become indispensable. According to reviews, Microsoft has not focused much on SharePoint integration and mobility, In fact there is no sense of urgency around it and it is confounding.

SharePoint News Feed Application is provided by Microsoft, which is designed to give users access to people and documents they consider.Currently this facility is available on iOS and Windows Phone. At the end of the second calendar quarter, Windows 8 version is due which will have deeper integration of SharePoint mobile and later on Android. These apps are not much broader in their scope and functionality. You can implement only the part of SharePoint offers with this.

SharePoint social media challenges: SharePoint’s enterprise social networking capabilities were incapable and this fact was revealed by Microsoft’s decision taken last summer to plunk down 1.2 billion for Yammer. And further, to make up for that Microsoft has banked upon third party add ons from companies. Takeup of SharePoint Online is a matter of concern as the cloud hosted version of the product is not up to the par.

Competitors list is increasing its number including IBM, Jive Software and Box, and Google. Despite of its enthusiastic success in enterprise, situation is entirely changed, and SharePoint must prove its worth all over again.

Tags: , ,

  • Digg
  • Del.icio.us
  • StumbleUpon
  • Reddit
  • Twitter
  • RSS